Facebook Advertising has become a household name in the 21st century. It is no longer a foreign concept. It was originally created as medium of connection between family and friends. But with the passage of time, this medium has upgraded itself to a wider and higher horizon. It has evolved to be a stronger platform of connectivity not only between friends and acquaintances, but also for business houses.

Advertisement is a key concept of Marketing Strategy. All the Brand Promotion Agencies, Printing Agencies, Digital Marketing Agencies, perform towards the lift in their own business as well as of the businesses they are working for. In this digital era, having an online presence, increases business credibility manifold. This digital platform has become so popular mainly because it is highly cost effective and fast. Customers can easily browse the products based of their need.

Like any other digital platform, Facebook is definitely a very low cost marketing strategy when compared to other avenues. A number of targeted audience can be reached easily through this platform, because of the increased exposure to millions of audiences worldwide.

Facebook has the potential to steer away audience to another website, thereby, increasing the traffic and raising brand awareness. Videos and pictures of any business can very easily be shared through this medium. It is said that, social media has created a new dimension to omni channel customer service. By using the proper techniques and tools, it is an effective strategy for business prosperity. Facebook insight is really a big help for laymen. These are easily understandable even for the non-technical persons. This feature can easily transform visitors to customers.

As Facebook itself does the optimization for the users both for desktop and mobile devices it is an added advantage.

Facebook even provides the facility to call directly from the app itself. The likes and reviews on the page are signs of business progress and its credibility amongst the consumers. This feature also provide information about how the competitors are performing.

Facebook has the capacity to build a competitive edge in business, thereby, widening the scopes for growth.

Necessary security measures needs to be adopted because of the increasing rate of cyber crimes, because of the exposure of data on a global platform. This can lead to devastating circumstances.

Apart from this factor, Facebook has become a key tool of business promotion in the contemporary world of business.

Depending on the choices of customers, Facebook can design its advertisements based on the age, interests, class, culture and location of its customers to hook them.

It is also a proven fact that, Facebook advertising has increased revenue, sales and leads. Moreover, it is measurable by the number of clicks and likes. Customer attribution is also increased through Facebook advertising. Moreover, per acquisition cost can also be reduced through this strategy.

From the above analysis, it is clear that, in the contemporary digital era, Facebook has become a necessity for many. It has created new avenues, prospects globally, by uniting millions on a single public domain.